Macy’s Blunders with Marshall Fields Brand Name Change
Macy’s thought it could cut costs and achieve buying efficiencies if it created one single national department store chain. That thinking led to a major brand blunder in Chicago. Watch as shoppers...
View ArticleA Dark and Stormy Black Friday = Bright Times for Brands
We went out into the rainy, dark, early morning hours of Black Friday, November 26, 2010 to take the pulse of holiday shoppers. Despite the continuing recession, we found a spirit of enthusiasm, a...
View ArticleStarbucks Brews Trouble Over Brand License with Kraft
Brand licensing is what built a $50 million a year business to a $500 million a year business for Kraft and Starbucks. But problems with the business deal between the two companies threaten to cost...
View ArticleToy Recalls–Brand Impact Three Years Later
Three years ago, Christmas shoppers were rocked by recalls of some of kids’ most beloved toys from most trusted brands. We talked to consumers back then, but wondered, What is the long-term impact of...
View ArticleA New Age of Luxury Retailing: Brand Expectations
High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to...
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This Little Piggy Taught Me a Thing or Two About Store Brand Beer
Last week, I had the pleasure of talking to Christopher Ibsen, Chief Marketing Officer of the Piggly Wiggly grocery chain. I was on the receiving end of his charming rebuttal of my comment about Pig...
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